1.Visit P&G, the world’s largest advertiser and a “house of brands.” Pick a brand to work with. Here’s the link again: https://us.pg.com/brands/
2.Use the example provided (see lecture slides) and use the blank template (see attached one-page PDF) to create a brand pyramid. Or feel free to sketch an actual pyramid or just write out the components of a pyramid, whatever easiest for you if you can’t print the pyramid.
3.Explain your choices in a one-page essay that accompanies the pyramid. Why this brand? What is is about the brand’s language (packaging, ads, brochures, website, etc.) that speaks to you? What words/images grab your attention and what do they mean? What underlying Maslow needs are they speaking to in you?
Comments from Customer
This is the link to the slides https://www.designcouncil.org.uk/news-opinion/power-branding