Are global brands an expression of cultural imperialism?What is the role of celebrity culture in processes of globalisation?

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Are global brands an expression of cultural imperialism?What is the role of celebrity culture in processes of globalisation?

Write a 2500-words piece on one of the following questions:Are global brands an expression of cultural imperialism?What is the role of celebrity culture in processes of globalisation?

 

Media Globalisation and Culture

Description

Assessment 2 (Research Essay):

You are required to write a 2500-words piece on one of the following questions:

  1. Are global brands an expression of cultural imperialism?
  2. What is the role of celebrity culture in processes of globalisation?
  3. In what ways do media events bring global populations together?
  4. How do media representations stereotype cultural ‘others’ in the context of globalisation?