Describe the tools or model normally used in analyzing industry forces and the firm’s internal resources and capabilities.

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Describe the tools or model normally used in analyzing industry forces and the firm’s internal resources and capabilities.

SWOT analysis focuses attention on both the internal (resources and capabilities) and external attributes of a firm’s environment. However, without the analytical tools or model for analyzing a firm’s environment, SWOT analysis provides no guidance in how these firm’s environmental questions are answered.

Describe the tools or model normally used in analyzing industry forces and the firm’s internal resources and capabilities.