How will the various elements of the marketing environment impact on your plans?
Marketing a product that doesn’t exist yet. Pestel analysis, pricing strategy, key customers and competitors. 3500 word report with Harvard style references.
You have been told that the company has been successful in perfecting a matter transporter that actually works, it has been tested internally. You can teleport anything. How will the various elements of the marketing environment impact on your plans? Where do you see your key markets and who would be your main customers? Who (and what) are your competitors, and which ones will be the most important? What pricing strategy should be adopted? What promotional techniques would you recommend? Ensure you include about five points under each of the PESTEL subheadings Make those points especially relevant to the company and product in the case study “We must obey all employment law” is not especially relevant because: * ALL organisations must do this: you might just as well write “we must not murder our future competitors” – these things are LAWS, not options! * It is not relevant because we are marketers, not lawyers “We cannot begin formal marketing until we have been granted government-approved safety clearance” would be relevant because we are marketers, not lawyers List the points in each quadrant in order of importance Expand on some of the points made if necessary for clarity of meaning Short summary points like “Green issues” or “mobility” would need expansion If GDP is included as an economic factor (a student favourite), the report MUST say WHY it is a factor worth considering – I have never considered the state of GDP before making a purchase!