what does this mean for Google, for advertisers, and for users, and what do marketers need to do to be prepared?

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what does this mean for Google, for advertisers, and for users, and what do marketers need to do to be prepared?

Google will soon ban third-party tracking cookies. The question is what does this mean for Google, for advertisers, and for users, and what do marketers need to do to be prepared?
write a blog discussing what you think this means and what marketers need to do.
https://blog.hubspot.com/marketing/third-party-cookie-phase-out
https://www.vox.com/recode/2021/3/3/22311460/google-cookie-ban-search-ads-tracking
https://www.wired.com/story/chrome-cookie-update-advertisers-google/
Here are the reference