Write an essay discussing how the Baby Boom generation has changed societys definition of aging and the elderly.

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Write an essay discussing how the Baby Boom generation has changed societys definition of aging and the elderly.

Is 60 the new 30? Baby Boomers make up 35% of our adult population. They are the highest-earning and most educated generation in North American history.

Baby Boomers have redefined aging and the elderly in North America. During the agricultural era, old age began around age 40, but industrialization brought improved public health, medicine, and nutrition.

Baby Boomers are agents of pop culture, CEOs of most Fortune 500 companies, and they outspend other generations on consumer goods and services by an estimated $400 billion each year. Yet they are still subjected to ageism.